If nothing else, the same-sex marriage “debate” reminds us, Nationalists, that mainstream politics is well and truly dead in the Australia of 2017, an observation which is more a cause for optimism, as opposed to despair.

In the campaign for marriage equality, we see laid bare all the worst elements of the moribund centrism inherent in the globalist cosmopolitan model; this brand of politics is no longer directed toward the masses, rather it is geared toward the tastes, whims and self-esteem of the individual.

Indeed, the very word “brand” sums up the state of affairs; the mainstream parties are producing policies in the form of brands, or product lines to be marketed to the consumer; rather than movements to inspire a class of people to collective action.

Taken in that light same-sex marriage is just another globalist branding exercise, it is the corporate ideal of the new capitalists; Google, Apple, Qantas, Facebook and Microsoft, along with virtually all major international business concerns are marketing Gay marriage as part of their consumer lifestyle package.

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Gays have long been dismissed as a fringe group and for good reason

No wonder then that political parties would seek to latch onto this way of doing business. This personalised approach, this tailor made consumer experience, flatters the sensibilities and ego of the punter and it moves millions of iPhones, so it stands to reason that similar tactics could secure millions of votes.

Regardless of how the electors actually feel about homosexuality, the key factor for this political marketing strategy is that everyone should have the choice to marry a person of the same sex, for it is unacceptable for any corporation, or political party to deny freedom of choice; the customer is always right, are they not?

Indeed, the very word “brand” sums up the state of affairs; the mainstream parties are producing policies in the form of brands, or product lines to be marketed to the consumer; rather than movements to inspire a class of people to collective action.

Yes, same sex marriage is a niche product, some estimates project a figure of only around 23,000 Australian homosexuals who may want to tie the knot and statistics sourced from abroad, drawn from societies which have had legal Gay marriage for some time would appear to back up this assertion.

Think of Gay marriage as an obscure and poorly subscribed application on the Google Play Store, or a little known craft beer sitting at the back of the fridge in a trendy hotel; few people are going to actually take up the offer to buy the product, but from a business point of view it is better to have the goods on hand, just in case.

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Traditional societies, such as Turkey give short shrift to bourgeois agitators

Just as the material output of the globalist companies: the gadgets, peripherals and software are tied in with the consumer’s desire to signal his socioeconomic status and his virtues, so the policy-as-product line must serve the same purpose: ordering an obscure beer, showing off a funky new app and voicing support for same-sex marriage all serve the same end.

From another viewpoint, the move toward legal Gay marriage is the culmination of the bourgeois egalitarian daydreams of the 1968 generation; having abandoned class struggle by the turn of the millennium they moved on to more, shall we say, esoteric criteria for universal equality; the greater the novelty of the cause, the higher the payoff in terms of virtue signalling.

Think of Gay marriage as an obscure and poorly subscribed application on the Google Play Store, or a little known craft beer sitting at the back of the fridge in a trendy hotel; few people are going to actually take up the offer to buy the product, but from a business point of view it is better to have the goods on hand, just in case.

If they have failed to civilise the Aborigines, if the Great Barrier Reef is dying in spite of their caterwauling and the Five Eyes sentinels at Pine Gap still sit glued to their engines of espionage, well, all the Boomers have left in the tank is “Equal Love”.

The slogan itself betrays the outdated and utterly bourgeois, cat-lady sensibilities of the movement; the idea that marriage is based on love sounds more like something the Bronte sisters might have cooked up than a progressive, 21st-century worldview.

As many commentators have pointed out, marriage is primarily a contract entered into by a man and woman in which they declare before their community, nation or church that they undertake to raise, support and care for their offspring to the best of their ability, so that the children grow to be members of the productive classes, as opposed to parasites, swindlers or outlaws.

Societies need procreation to continue and the institution of marriage is a basic insurance policy against the ill effects of poor parenting or family breakdown; we all have a vested interest in keeping families intact, healthy and on the right track, even in this age of social security programmes.

The slogan itself betrays the outdated and utterly bourgeois, cat-lady sensibilities of the movement; the idea of marriage being based on love sounds more like something the Bronte sisters might have cooked up than a progressive, 21st-century worldview.

This is why nobody really cares deeply about homosexuals in general and Gay marriage in particular, in the scheme of things they do not matter since they are so few in number and very few will ever have children; we simply have no need to be involved in their personal lives, unless they impose a cost of some sort upon society.

Gays make a song and dance about the way the straight world supposedly intrudes upon their lives, yet the fact is that we really do not give a damn about them, or their minuscule, Bohemian subcultures; the irony is that if they do start marrying and bringing children into their homes then they will be subject to a level of scrutiny and top-down interference from wider society which many would find intolerable given their present attitudes.

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The 1968 generation have always been guilty of putting style over substance

This is borne out in the interest shown by detractors of same sex marriage in the workings of families led by same-sex couples; the inquisition into the living conditions, health and future prospects of the children of Gays, or single parents for that matter, is merely an indicator of a healthy society in action, with an eye to its posterity.

In the end, the same-sex marriage policy only strengthens the hand of bourgeois do-gooders, religious busybodies and the nanny state by forcing gay couples to conform to societal norms if they wish to have a normal family life and productive offspring; it depends on one’s attitude toward the state and community intervention of this type as to whether this is viewed as good or a bad thing.

In the case of the postal plebiscite, we would suppose that most of our readers would either boycott the poll as an expression of contempt for mainstream globalist politics and disinterest in the outcome or vote no to a change in the marriage act on principle.

It makes no real difference, either way, so few people will ever take up the offer of a same sex union, even fewer still will have children and the mainstreaming of the Gay subculture will simply further diminish its standing in popular culture as the glaring differences between homosexual and heterosexual lifestyles are brought to light.

Homosexual life can never live up to the hype of the marriage equality movement, the option to marry will not suddenly cause Gays to abandon their crystal meth and steroid habits or curb their enthusiasm for the pursuit and seduction of teenagers, nor will it cause the rest of us to insist that they straighten up and fly right; the only opportunity it affords them is the chance to look like fools if they submit to the corporate inspired societal norms they supposedly despise.

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